Digital Producer & Creative Director
Content Creation, Social Media & Marketing,
Creative Workflow & Delivery
About Me
I’m a producer and marketer who loves living where story and audience meet. With a background in theater and writing, I’ve built my career around hands-on creating — developing ideas, producing projects, and managing creative teams to bring stories to life.
I’ve been experimenting in digital spaces and content creation since I was a teenager, and that curiosity still drives how I approach my work today. I’m passionate about connecting with people through storytelling, whether that’s on screen, online, or in a campaign.
Outside of work, I’m a tabletop gamer, reader, and a knitter. I’ve always had a soft spot for horror, fantasy, and true crime — the kinds of stories that remind me how powerful, personal, and connective storytelling can be.
Producing & Creative Direction
My producing work is grounded in story development, team leadership, and the practical realities of getting content from concept to delivery. I’ve produced multiple episodes of A Haunting, several have earned Telly Awards including “Asylum 49,” which earned a Silver Telly Award for Horror. I also produced the Telly Award–winning documentary A Spy in the FBI. I have guide projects through creative, editorial, and delivery pipelines.
Beyond individual episodes, I supported series development and provided creative and technical delivery across six seasons of A Haunting, five seasons of FantomWorks, and the tv special Long Road to Monterey.
As co-owner of Wilmac Entertainment and producer/editor/host of Roll 4 Initiative, I’ve expanded my producing work into digital-first storytelling. I oversee concept development, production, post, and distribution strategy, building engaged communities around narrative-driven content. Managing both creative direction and audience growth has strengthened my ability to think holistically — from story structure to brand positioning.
Outside of traditional production, my experience as a tabletop Game Master has sharpened my collaboration skills and my ability to adapt quickly to evolving ideas — balancing structure with spontaneity and helping teams stay creative, flexible, and story-focused.
In parallel, I’ve managed social media strategy and marketing materials for New Dominion Pictures and additional distributed titles, including the m2 Pictures catalog and Hunter's Quest. Across every role, my focus remains the same: build strong stories, support strong teams, and create work that connects.
Poster & Thumbnail Design
As viewing habits have shifted to digital platforms, I’ve specialized in re-imagining television artwork for the streaming environment. This work goes beyond design — it’s about understanding how visual storytelling, branding, and platform behavior intersect.
At New Dominion Pictures I redesigned over 40 series posters and hundreds of episodic thumbnails to improve clarity, tone, and discoverability while preserving each show’s unique identity. From typography and color adjustments to complete visual refreshes, every piece is created with both audience psychology and platform requirements in mind. The result is artwork that feels true to the series while standing out in a crowded digital landscape.
Working on Roll 4 Initiative and Tangled Together I have learned what works with modern digital audiences. Crafting a consistent tone and look to each channel while adapting to changing trends and platform features. While click-bait thumbnails and titles drive initial engagement, genuine and authentic images ensure the audience sticks around for the full content.
Writing and Marketing Samples
A lifelong haunted house enthusiast purchases an old hospital to build a Halloween attraction; as staff members prepare for the grand opening, they experience a series of paranormal events suggesting that the location really is haunted.
- A Haunting “Asylum 49” Episode Synopsis
NDP Mipcom Booth
Social Media
Led end-to-end social media strategy and daily management across personal, Roll 4 Initiative, and New Dominion Pictures accounts, aligning content with brand voice, programming priorities, and audience goals.
Drove measurable growth for New Dominion Pictures, increasing overall engagement by 400%, growing Facebook followers from 1,978 to 27,593, and Instagram followers from 337 to 5,225 through targeted content strategy and consistent brand storytelling over 2 years on a minimal budget.
Developed platform-specific content including short-form video, graphics, copywriting, and campaign rollouts to support premieres, catalog promotion, and ongoing audience engagement.
Balanced creative storytelling with marketing objectives, ensuring each post supported broader goals around discoverability, brand awareness, and community building.
Managed editorial calendars, analytics tracking, and performance reviews to continuously refine strategy and optimize results.